As we age into the college demographic, women are experiencing a more active social life, often going out at least three nights a week, attending formals, rushing sororities, etc. The younger-aged women in this demographic have sweet sixteens and proms to attend, often wearing backless or strapless dresses. These women have their calendars chock-full of events.
Mangiarotti: The adhesive bra demographic, and the demographic that Perkies is focusing on, is women, ages 15-35, leading a social life.
With customers coming back to buy a ~$40 bra as often as they do, why would they offer something that would undercut this revenue? This steady revenue stream is great for the sticky bra companies however, the customers and the environment have been paying the price.ĭaso: What consumer demographic among women wears adhesive bras most frequently and why? "If it ain't broke, don't fix it," as they say. This has allowed for a steady revenue stream for adhesive bra companies as they rely heavily on their customers' frequent purchases. There is also the silicone version of this bra, better known as "chicken cutlets." Once the adhesive wears out and begins to lose adhesion, the entire bra is rendered useless, encouraging the user to purchase a new one. Adhesive bras are essentially two bra cups connected by a center clasp with an adhesive painted into the inner shell of each cup. Mangiarotti: Adhesive bras have been around for almost two decades with little innovation. Daso: Given that women are increasingly choosing adhesive bras over regular ones, why has there been a lack of innovation and mass adoption of the former product?
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